It was conceived to allow ITC (the company behind the initiative) to buy directly from farmers, eliminating numerous intermediaries, that not only contribute to increase transaction costs, but keep a high percentage of the margin. Farmers can monitor prevailing soybean prices in several nearby markets and quote an indicative one day crop price based on a sample and then they can decide whether to sell to ITC, in the open market or wait.

In the end, farmers earn higher profits, consumers get food at cheaper prices and the economy as a whole gains from the increase in agricultural productivity.  

Mobile School, an organization aware of the drawbacks and limitations of an institutional setting, has developed a mobile structure that serves as a portable school and allows to reach out to children directly in their own environment. Portable classrooms consist of four wheel structures of five connected boxes  that slide in and out of each other. The box that is initially one and a half metres long becomes six metres long. The side of the boxes consist entirely of blackboard, to which street teachers can attach exercise cards to read, write, play or draw. The core themes are literacy and numeracy programs, creative therapy sessions, healthcare education and human rights. 

The program has been working primarily with street children in urban areas, children in refugee camps and specific targeted groups, such as street hookers. It has been implemented in several developing countries, including Colombia, Guatemala, Peru and Bolivia. Each school is run by local youth workers and through the interaction between street teacher and target group, it can be moulded to adapt to the environment it is placed in.

Porta 22 is an innovative service of the Local Development Agency of Barcelona designed to assist citizens in the overwhelming task of finding a job in the knowledge driven economic era. As a result of the constant changes affecting the labour market, such as the incorporation of new technologies into economic processes, life long learning skills have become essential in our ability to find a job. The objective of Porta 22 is to track down the changes taking place in the labour market and provide citizens the information and tools that will allow them to find a job. One example of these tools, is a multimedia application aimed for a young audience that resembles a video game and simulates the different stages of the recruiting process, from elaborating a CV to the final interview. Users learn the skills and attitudes that companies are looking for when hiring a new employee.

The 2000 squared meters open access facility was specifically designed to provide information, training and personalized assistance about emerging economic sectors, the new labour culture and job opportunities. Citizens learn how using the internet will improve their ability to detect these opportunities. The facility is made up of different functional spaces that provide a wide range of services that include:

With minimal editorial moderation, the website serves as a valuable repository for alternative perspectives on conflict and peace in Sri Lanka. Unlike traditional media channels, citizen journalism cannot be easily censored, empowering citizens to safeguard democracy and good governance.

The portal is Sri Lanka's first news website operating in all three official languages, Sinhala, Tamil and English. This trilingual platform creates new mechanisms to hold politicians responsible for their deeds and misdeeds, allowing citizens to expose police corruption and human rights violations.

Labelled as the world’s first sustainable city, the Dongtan Eco-city project will be used by the Chinese government as a template for future urban sustainable planning. Strategically situated on the island of Chongming, 15km north of Shangai, Dongtan Eco-city will be home to 500,000 citizens by the year 2040. China is currently immersed in a complex rural-urban transition, 400 cities are expected to be built over the next 20 years. With this in mind, it is no surprise that Chinese authorities are concerned with the development of dynamic, liveable and eco-friendly cities as a means to maintain economic and social vitality in the long term.

Dongtan is planned so citizens live near their workplace, while efficient clean public transportation makes every area accessible. Energy will be generated through a combination of heat and power systems linked to the use of renewables. Buildings will have photovoltaic solar panel cells and small wind turbines. Additionally, community waste management recycling will generate clean energy from organic waste, such as the millions of rice husks that are thrown away each day, reducing in this way land fills that severely damage the environment. The city’s sewage will fertilise the surrounding farmland and rainwater will be captured in canals for future recycling and consumption.

Ultimately, the initiative will set the right conditions to achieve incremental changes in the social, economic and environmental infrastructures, which act as operational supports for sustainability and that will allow the city to adjust to the demographic changes expected in the coming years. The social infrastructure facilitates social inclusion, mobility and competitiveness; the economic infrastructure acts as a means to create the right incentives to promote sustainable and competitive economic growth and the environment infrastructure as a means to improve the quality of life.

The innovative and controversial non-profit design competition - shelter in a cart - consisting in designing a cart that could provide shelter and storage, had submissions from 4247 designers and / or organizations from 95 countries. Based on a reality that sees urban homeless use carts to carry their possessions and to collect goods that later they exchange for money, the contest's objective was to design a cart that was not only affordable but accommodated all these functions. Private parties or charity organisations could then produce and donate the carts to help aliviate homelessness.

Detractors of the initiative argue that settling for anything less than safe and secure housing is unacceptable and would result in the institutionalization and normalization of housing practices that don't meet the minimum living standards. However, remaining passive and "respectable" and waiting for authorities and NGOs to magically provide affordable, safe and secure housing for everyone on this planet, is not only utopian but far more offensive than providing an alternative to an existing problem. At the very least, shelter in a cart, holds a communicative value, for it provokes people to talk about homelessness and thus raises awareness on the issue.

Prior to the initiative, the London Borough of Tower Hamlets was facing a series of significant social problems that included the fact that 30 per cent of the residents needed help with basic skills and 80 percent of the population never used the library services on offer. After consulting with local residents in the largest consultation exercise ever undertaken about libraries it became clear that citizens wanted a high-quality, modern library service which provide far greater range of services.

Idea Stores and Libraries services include:

Idea Stores provide an excellent setting to browse and borrow books, read a newspaper or magazine, learn new skills, surf the net or to relax and meet friends over a coffee in a fun and stimulating environment.

Through the company's proprietary network of 35,000 dry cleaners - all of which receive the hangers for free (the advertisement covers the cost) - companies can reach a wide range of consumers directly in their home. Eco-Hangers are as good for business as they are for the environment.

The Lasipalatsi's distinctive features include: a digital speakers corner where people are encouraged to broadcast what is on their mind to politicians or anyone else prepared to listen; free of charge Internet connections; an exhibition space for changing expositions; a movie theatre equipped with top-notch technical features; ticket sales for almost all cultural events in Helsinki; a 3D model of the city that allows citizens to move down virtual streets and be part of the city from home; etc.

All these different services serve one common goal, and that is to disseminate information technologies more widely in the daily life of citizens.